Over the summer, Google introduced the first of many subtle changes to its algorithm.  With these minor tweaks came a warning: more changes are yet to come. Below is a brief rundown of the latest changes to the algorithm, as well as some educated speculation on the adaptations to come.

Back to Basics with Backlinks

Google has seemingly reverted to its previous position on backlinks and placed a higher value on quantity over quality. Until recently, websites were rewarded for quality backlinks with relevancy. Now it appears that Google is promoting sites with large numbers of backlinks rather than concerning itself with the quality of those links. Seeing as this loophole will surely be exploited by many spam sites, leading to a decreased quality of results, more changes are sure to come.

Older Sites Have The Competitive Edge

The recent changes to Google’s algorithm place unprecedented emphasis on the age of a site. Google has always used its “sandbox” to ensure that sites aren’t in existence solely for rankings, but the new algorithm emphasizes age even more. The result of this shift is that older, less relevant sites are ranking highly while newer sites wither away with low page rank. It seems likely that this new weighting system is due for yet another shift in the near future.

PageRank May Be On Its Way Out The Door

Google appears to be depending less on the value of PageRank when determining the importance of a particular backlink.  In fact, signs indicate that PageRank may be replaced by a new system known as TrustRank in the future. The TrustRank system would indicate Google’s opinion of the veracity of a particular website, and have less of an impact on actual rankings than PR.

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The owner of any website who firmly believes in giving a sky-high shoot to its value, page rank, and monetary income will be able to appreciate the importance of the link building strategies that play an eminent role in accomplishing these goals. With so many options found over the internet it is easy to get jumbled. Each top ten informative link building strategy below is laid out to serve as an aid to your online victory.

Here we go!

1) Start with submitting to Web Directory Listings- they boost your link popularity and improve your rankings on sites like Yahoo and Google with one way links to your website; driving traffic through direct referrals. You can submit your site to both paid and free directories. Setting up on free directories has one way links to your website and no strings attached; however it can take an eternity for your link to be reviewed. Paid directories have your website listed with a smaller amount of competitive links. Pick one that is moderately priced and find their rankings. Place your links on trusted directories such as Yahoo and DMOZ. There are millions of web directories out there but a more reliable well known one can up the ante of your website link.

2) Request an exchange of links on similar sites- linking to another site that is related to yours and offers no competition can be the step to getting an outgoing link on their site. This increases your site value.

3) Write useful article and press releases- if you write an informative, thoughtful and interesting article or press release it can become a useful piece of information to the readers, thus leading it to be re-blogged, put on newsletters and so on. This will increase your value and lead to more quality linkages to your site.

4) Go for social bookmarking sites- people have a tendency to shy away from this but it is important towards you link building strategies. Every user from all over the world can link to your site. These sites are usually made by real people that tag you, instead of Google using unnatural algorithms to determine your sites worth.

5) If your site is not unique enough BUY text links from other sites – pretty self explanatory. It is important to make the text links look viable and real.

6) Involve yourself in online forums- don’t just comment all in one day instead have an active stream of comments; building your credibility.

7) Try writing testimonials and reviews- another way of creating a stand within the online community and linking back to your site.

Ask clients and vendors to post links back to your site- a simple link building strategy.

9) Blogs are a gold mine- easy set up and easy work. With this you can post on anything, but understand its about quality not quantity; blog commenting is a great link building strategy as well.

10 The last link building strategy is….. Content! Quality content on your site can build major traffic; it is still the ruler! Other webmasters naturally want to link to quality content. They want to link to something that is useful to their readers. Quality content means that you don’t have to go out and build links yourself. They will be built for you.

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