Dec 26

Google Analytics  Annotations

Every webmaster can relate to this scenario; you go into your Google analytics account and see spikes of traffic but don’t know where the hell it came from or how it happened. This rings true especially if you run or own an internet based company and have loads of staff working for you that check and work on one Google analytics account.

If this has been a problem for you then Google Annotations is the answer. This handy little feature has the ability log events in a timeline, so if different people are working on a project they can make notes at a specific point in the timeline which in turn will make it easier for yourself and other members of your staff to actually see what’s happening when you query those points or spikes in your online traffic.

We reckon everyone using Google Analytics Annotations including ourselves here at marketing tribe, are going to enjoy and agree that this great feature will enhance our ability to track our traffic with more precision.

For more information view this brief clip for more information on how this works.

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Aug 27

Today, the design of your site is an area with enormous possibilities. Web pages are increasing at a fast tempo on the Web and consist of a significant proportion of science and art. For a successful business it is very important to have an online presence. Create a website that reflects your company and markets to your target audience. A good web site design consists of several stages. First, you must understand your target group and your needs online. Considering these elements in mind, as they are there to help you when developing an Internet site that is attractive to users and helps expand your marketing worldwide. With the many Web sites available online, competition has increased drastically as of late. As the owner of a website, you are required to pay full attention to creating a website that stands out in the crowd.

A Site designed properly can lead you against your competitors. But the design alone is not sufficient to generate revenue. It also needs to be promoted. Your site should be on the list of favorites of visitors! You can also link to other sites on Web pages and became a part of the word of mouth popularity on the web. You can also display banners of other websites and charge them for this. This will depend on the amount of traffic on your site every day.

You can get your site promoted by professionals for better promotion. You can also do your own promotion by submitting articles and a press release about your website and making it recognizable on the web. Going by the above points we can say that in order to approach the customers and the clients who are beyond the geographical boundary, web site is a wonderful approach. Certainly site owners can strengthen their market position and profits by online presence.

In designing a Web site, you are never sure how it appears to other users. This is because people use different browsers, resolutions, computers and connection speeds to the Internet. Your site may look great on your browser, but absolutely horrible in other browsers. This is why you should test the usability of your site, before you expose it to the world.

What Usability testing?

This indicates the ease with which folks can use your web site. Let’s look at a few usability factors.

This is the victory of the browser war?
Below are the statistics of your browser: 39% Internet Explorer 6.0 51% Internet Explorer 5.0 2% 4.0 3 of Internet Explorer, Netscape 4.0%
A few years ago, Netscape was the dominant Internet Explorer browser, but now has 80% of the market. With the introduction of Netscape 6.0 and 7.0 (the latest version), this may eat a little into IE’s market.
The latest browsers support the latest technologies such as the design of Cascading Style Sheets (CSS1, CSS2) and XML.

The installation of different browsers
Test your Web site in different browsers, and its website can be consulted, and more people as possible.
Download Internet Explorer Internet Explorer 5 and 6 The nature and how to do this or have each time on another computer, or 2 operating systems on your computer. You can do this with Partition Magic.
To try to install IE 5 and 6 in the same operating system does not work. Another is not valid.
Download Netscape NN 4.79 and 6.2. It can be installed on the same operating system as Internet Explorer.

Testing different resolutions
Just because your site looks good on your computer with a resolution of 800×600 does not mean it looks good with a resolution of 1024×768. Often, your website can be difficult to read or to the left or right of the screen.
Below are the statistics: 1024 x 768 Resolution 44% of 800 x 600 resolution 50% of 640 x 480 Resolution 3%
To test your website in various resolutions, go to start -settings – control panel – display-settings -” slide the pointer to the resolution you want.

(www.imagination.gs) Test for connectivity speeds.
You may be proud of your fast DSL, satellite or cable connection to the Internet, however still most Internet Users still connect via the modem. Connectivity speed, determines how fast your site will load. If it contains many graphics, which have not been optimized for the Web, you may rapidly lose the patience of your visitors. They will click elsewhere.

Sources statistics Web browser
http://www.w3schools.com/browsers/browsers_stats.asp

http://webdesign.about.com/cs/statistics

http://www.upsdell.com/BrowserNews/stat.htm

http://www.webreference.com/statistics/browser.html

- daily summary of statistics browser.
http://www.anybrowser.com

- Test your site in different browsers (not always reliable).

Checking your websites usability can generate more traffic to your site. This may take little more time and patience, but you can be sure that you are reaching and pleasing a wider audience.

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