Wouldn’t it be great to have a blueprint that you can follow to get first page rankings in Google? I said the same thing when I was becoming overwhelmed with what to do as far as my SEO efforts go. So I set out to create a checklist of formula.

I will be outlining that formula here in this article so you can copy it and use it to get more traffic and profits for your business. I use this formula every time I start a new website. I simply complete the checklist and move on to the next project. This is online business at its finest. Your SEO Checklist

1. Keyword Research – every action online starts with a keyword. You must make sure that your targeting buyer keywords. You also don’t want to target keywords that everyone is competing for. Go for the low hanging fruit. These are keywords with less competition but also less traffic. You just have to rank for a number of them to get good results.

2. Site Optimization – here you want to make sure you Title tag includes your keyword and that your META description actually describes your site well.

3. Add Unique Content – Google and other search engines simple love unique content. This adds value to their searchers. So by giving them what they want you in turn get the traffic and sales you want.

4. Add a blog – a weblog or WordPress blog does wonders to your rankings. Adding a blog to your site is very easy these days. There is a ton of information online, on how to do this.

5. Start building links – This is where the magic happens! Look for relevant sites that will allow you to leave a link back to your site. The goal is to get as many as possible.

Please keep in mind that these are your basic steps. Each step needs to be explained further. You can do your research on each step to add on to this easy checklist.

If you know anything about Internet marketing you will have heard about “keyword research”. If you’re just starting out let me quickly explain. “Keyword research” is the research you need to complete before you set up your site to:

* Ensure what you are concentrating on will attract people

* To find a niche people want to know about

* To attract traffic to your site

* To get your site on the front page of Google

So how easy is this? This is probably the most important part of creating your site. If you don’t concentrate on this or focus on what keywords you are going to use you will not attract the right traffic and probably won’t do well. Sweeping statement I know but every Guru I have researched tells me the same thing ” this is the most important part of your business”. It is also the part most people have difficulty with. You see keywords can be divided into three parts:

*Broad Tier keywords
*Focus keywords
*Money Tier keywords

Broad Tier Keywords
These are the obvious keywords people would associate with your product. For example you are selling yoga mats. A broad tier keyword would be yoga or yoga equipment.

Focus Keywords
These are, as the title suggests, more focused on your product. For example yoga mats or yoga floor equipment.

Money Tier Keywords
These are really specific searches, for example blue yoga mats or yoga mats from India.

Each of these tiers brings with it a different sort of traffic. You must find all of these to bring you to the keyword which will make you money. Simple! Well yes and no. You see to really find the money tier word you have to research hundreds of words and this is time consuming. I’m afraid there is no easy way to do this to make sure you have completed your research properly. It is labour intensive and takes time but as this is the most important part of your business then it is worth the time. There are free tools on the Internet to assist you, just enter the words, free word tracker into Google and it will show you a list of free tools. Then set aside some time each day to research the areas you are interested in. Remember to remain focused as this is the beginning of the rest of your life. Persevere and you will succeed of this there is no doubt.

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