Sep 08
twitter iconIf you’re reading this then it means that you’re somehow involved in working online or you’re looking for a better way to communicate with your followers on Twitter, well here are some twitter marketing tips to help you along the way. It’s no secret that twitter has become one of the most important tools in an internet marketer’s toolkit, which when used following some easy steps will yield worthy rewards. Like all social networks twitter is a buzzing hub of information and users that are constantly engaging in online conversations albeit only through 140 characters, so try spicing up your profile by using these 7 easy twitter marketing tips.

Before diving into these points lets first make a note that you can basically separate your tweets into two different kinds namely:

  • Broadcasts
  • Conversations

With broadcast tweets you can make sure the information you want to share gets through to the right tribe. Combined with this you should use conversation tweets to turn those followers into a community, and continue providing good content to keep your twitter tribe coming back for more.

7 Twitter Marketing Tips for Better Tweets

The following tips have shown to be the most effective in your tribe of twitter tools:

  1. Opinion Tweets: “This is what I think about this and that”
    If you think about it the followers you might lose by posting tweets on your opinions is by far made up by the remaining loyal twitter followers. Be careful about controversial topics but remember to stand your ground. It shows you’ve got focus whereas people without opinions are in danger of looking impersonal and cold.
  2. Classic Tweets: “This is what I’m doing right now”
    Ad personality to your tweets by reminaing colourful and original. Avoid sounding boring by saying what you’re doing and why.
  3. Entertainment Tweets: “Something lighthearted and comical”
    People are suckers for unique simple and catchy tweets which is like honey for bees. For example take Kanye West who recently chose to follow only one lucky guy amidst all the hundreds of thousands of followers. All this because the kid has really original and funny tweets.
  4. Link Tweets: “I’m working on this right now”
    Use Twitterfeed like Darren from Problogger, which checks his blog’s RSS feed at designated times and sends the title, description or both of any posts uploaded since its last check, together with a shortened link, through Twitter.
  5. Picture Tweets: “This is what I’ve been doing”
    A must have in your arsenal of twitter tools is to use Twitpic.com to upload your pictures and tweet about whatever you just uploaded.
  6. Mission Accomplished tweets: “This is what I’ve just created”
    People can associate with having a strong sense of achievement in something, especially if its meaningful or powerful. Use it to start a discussion and engage your twitter tribe community.
  7. Question Tweets: “I need some help with something, who knows how to do this or that?”
    Used quite frequently by experienced Twitterers and if used smartly can transform your followers into contributing members in your twitter tribe. Use it for market research and to learn from our followers. Twitter is literally an information Goldmine!! Never forget that.

Achieve the best results by mixing things up and/ or using combinations of the twitter marketing tips above. When you’re building your own social marketing tribe use Twitter to find those people who can do what you cannot. Surround yourself with people and help each other achieve success.

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Sep 06
Confusion about SEO and Social Media MarketingEveryone agrees that the web has evolved and advanced at an enormous rate, which has paved new ways for SEO and Social media marketing strategies to develop and take on an almost organic life form. Yes it’s true that social media has officially taken the stage due to its versatile architecture and empowering people to get connected and market their businesses more effectively but that’s not to say that SEO (search engine optimization) should be ignored or taken for granted. SEO and Social media marketing which when combined yields awesome results and has become the new playground for tech-savvy internet marketers and entrepreneurs.

I’ve come across plenty of websites and blogs and it seems that many people have this idea that SEO is dead and the only focus is on social media marketing. It’s true that after reading various articles about using social media as a marketing tool it can be very effective and produce plenty of traffic but if you’re running a website then you shouldn’t forget to keep your focus on both these methods in your marketing arsenal.

How Search Engine’s Rank Pages and why you need to pay Attention.

When it comes to SEO (search engine optimization) it pays to remember how search engines perform their function. Many people seem to forget that Search Engines rank “pages” and NOT “sites”. Understanding this critical point is key, and is highly overlooked when we’re busy optimizing our webpage’s.

Algorithms get updated regularly which is why it is still important to keep a sharp eye on how we optimize individual pages and for which keywords. Sure “personalised search” is already being employed which gives us even more reason to target our keywords more effectively for maximum results and spider food. You see social media marketing takes care of building the community side of things whereas SEO is still about crunching and analysing data, metrics and keywords.

Hocus Pocus, Focus, Focus

The key of combining both Seo and social media marketing lies in precisely targeted campaigns that are tightly focused toward our demographic market. What you want to avoid is honing a perfect social media campaign and when the potential new customer lands on your page finds it to be untargeted and off key. The point here is that people have become smarter in using search engines and social networking sites. People have developed “blocks” and “banner blindness” to most marketing techniques which is why it is imperative to adapt an attitude of strong focus towards targeted keyword optimised landing pages, good content and a strong sense of community in building your Tribe.

In conclusion it is advised to master a fine balance between all these methods, you might even want to consider freeing up some time by hiring or outsourcing a social media manager, but if you’re a keen DIY’er then continue pursuing quality articles about using social media as a marketing tool while keeping your eyes on SEO as well. Adopt a healthy attitude towards Seo and social media marketing and learn fast. The web is moving faster than ever before so don’t get left behind.

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