While links used to play a more important role in Google SEO, they still are very important. Using Social Networks can create a pool of very good, high quality links. We will detail a strategy to help you achieve great links and help your Google SEO Strategy.

When Search Engines began, especially Yahoo, they were nothing more than a compilation of links, which slowly grew into what is now known as the internet. As Search Engines evolved, so did their tools and abilities. Search Engines then moved to the crawler system, which as the name implies, is software driven web page scouring device, created to follow links from page to page, and web site to web site. These crawlers then added parsing features that analyzed entire pages, and websites. With the advent of Google’s PageRank algorithm, all this data was then given a numerical value and a ranking was derived.

Now you have Social Networking sites so large that they are considered secondary search engines from their sheer size. Twitter is the most powerful tool in creating a white had Google SEO link strategy, but nothing happens overnight.

The strategy is as follows. Get a twitter account with a username that relates to your site. Link it to your site, and begin following members.

Following the right Twitter members is crucial in your Google SEO link building strategy. Start by searching Twitterholic for members with the most followers, then look through their followers and begin following members whose following/followers numbers are almost even. This means that they are likely to automatically follow you if you follow them. If you get followed by someone with 5,000 followers, you then will have access to his/her 5,000 followers. You can probably begin to see the potential.

Begin by NOT sending links in your Tweets, simply talk about what you enjoy to do, preferably if it is of value to others. Over a 1 month period keep conversations interesting and keep building your Twitter network.

Twitter imposes a limit on how many people you can follow, which corresponds to 10% than your followers. So if you have 1,000 followers, you can follow 1,100 members.

Grow, grow, grow, and after about a month you can begin letting people know about your product. I prefer to use my entire web site URL rather than the shortened version available through TinyURL and such. Once your network is larger, each link potentially will reach thousands of people and Google will begin giving importance to your twitter page, which is linked to your site and most of the time it will index the links that end up on other member pages, created through your tweets.

Try it out, I guarantee you will have fun, while building your link assets.

Over the summer, Google introduced the first of many subtle changes to its algorithm.  With these minor tweaks came a warning: more changes are yet to come. Below is a brief rundown of the latest changes to the algorithm, as well as some educated speculation on the adaptations to come.

Back to Basics with Backlinks

Google has seemingly reverted to its previous position on backlinks and placed a higher value on quantity over quality. Until recently, websites were rewarded for quality backlinks with relevancy. Now it appears that Google is promoting sites with large numbers of backlinks rather than concerning itself with the quality of those links. Seeing as this loophole will surely be exploited by many spam sites, leading to a decreased quality of results, more changes are sure to come.

Older Sites Have The Competitive Edge

The recent changes to Google’s algorithm place unprecedented emphasis on the age of a site. Google has always used its “sandbox” to ensure that sites aren’t in existence solely for rankings, but the new algorithm emphasizes age even more. The result of this shift is that older, less relevant sites are ranking highly while newer sites wither away with low page rank. It seems likely that this new weighting system is due for yet another shift in the near future.

PageRank May Be On Its Way Out The Door

Google appears to be depending less on the value of PageRank when determining the importance of a particular backlink.  In fact, signs indicate that PageRank may be replaced by a new system known as TrustRank in the future. The TrustRank system would indicate Google’s opinion of the veracity of a particular website, and have less of an impact on actual rankings than PR.

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